Strategic Marketing Analyst 4

About this role

Long-term AP process equipment business forecast & market sizing to aid strategy discussion Build & maintain market model for TAM, SAM, market share, which includes the broad scope of AP process technology for both wafer & panel Support corporate analytics team in publishing TAM/SAM/Share at required cadence and collaborate with various groups/accounts in aligning AP market capacity demand vs expansion plans, supply-demand gaps, etc. Support Strategic/Exec Business Review meetings, providing insights into market trends, technology roadmap, business impact & ROI assessment Manage engagements with market research firms, propose and lead programs for deeper understanding of emerging, critical or strategic equipment markets Support various product groups in AP device cost modelling, product marketing initiative & competitive intelligence Support Lam branding initiative at key semiconductor tradeshows and technical conferences for AP, include supporting keynote slides, leveraging these events to strengthen market trend awareness & build network with industry leader Take on ad-hoc duties as and when assigned by the Immediate Supervisor Degree, Masters or equivalent with minimum 5-8 years' experience in Semiconductor Wafer (and Panel) Level Equipment provider or Market Research/Consulting firms - both with focus in Advanced Packaging Strong understanding of the latest advanced packaging technology trend, various flavors of advanced packaging platforms, include insights into end market segment adoption Familiar with advanced packaging integration process flow, ability to build/maintain application model which traces critical process sequences Proficient in MS power point, with ability to build (for external & internal) market insights, technology trend and strategic business impact slides Data analysis & reporting, with proficient use of excel, knowledge with VBA/macro/query/JMP/Python is an advantage Experience in Advanced Packaging wafer level packaging, assembly & test c

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