Senior Global Marketing Leader
GE HEALTHCARE · Chalfont St Giles, Buckinghamshire, United Kingdom
Posted 5 days ago
About this role
<h1><b>Job Description Summary</b></h1>GE HealthCare is looking for a Senior Global Marketing Leader to join our team. This is a high-impact leadership role focused on Strategic and Upstream Marketing for our global portfolio. You will serve as a visionary architect for our market-shaping initiatives, working in lockstep with Product Leaders to define the future of our offerings
From initial commercial assessment and business case development to the end-to-end execution of global product launches, you will ensure our innovations translate into meaningful outcomes for clinicians and patients worldwide. <br><br>The successful candidate will be a master of strategic storytelling, capable of building powerful economic narratives and unbranded awareness campaigns that challenge the status quo and prepare the market for next-generation solutions.<p style="text-align:inherit"><br /> </p><p style="text-align:inherit"></p><p style="text-align:inherit"></p><h1><b>Job Description</b></h1><p><b>Roles and Responsibilities</b></p><p><span>As the <b>Senior Global Marketing Leader</b>, reporting to the <b>Senior Director, Global Marketing</b>, you will lead the following strategic areas: </span></p><p></p><p><b><span>1. Strategic & Upstream Marketing</span></b></p><ul><li><b><span>Commercial Assessment:</span></b><span> Lead the commercial assessment and business case development for new opportunities, ensuring alignment with long-term strategy
</span></li><li><b><span>Value Proposition & TPP:</span></b><span> Define and build robust Value Propositions and Target Product Profiles (TPP) that resonate across diverse global markets. </span></li><li><b><span>Market Shaping:</span></b><span> Own and execute market-shaping activities to pave the way for innovation and clinical adoption. </span></li><li><b><span>Go-to-Market (GTM) Strategy:</span></b><span> Design comprehensive GTM strategies, including channel strategy and multi-stakeholder messaging
</span></li></ul><p><b><span>2. Ev
Apply for this role on GE HEALTHCARE’s official careers site.