Senior Developer Lifecycle Marketing Manager

About this role

About GitHub GitHub is the world’s leading platform for agentic software development — powered by Copilot to build, scale, and deliver secure software. Over 180 million developers, including more than 90% of the Fortune 100 companies, use GitHub to collaborate, and more than 77,000 organisations have adopted GitHub Copilot. Locations In this role you can work from Remote, United States Overview GitHub's Lifecycle Marketing team is expanding to meet the growing scale and complexity of reaching developers across GitHub's platform and AI products

This role is more builder than marketer — a technical translator who takes a product concept, campaign objective, or activation goal and engineers the experience that actually moves the needle. You'll bring the technical lens that connects lifecycle marketing strategy and in-product messaging into cohesive, developer-first journeys: guiding developers through the product experience, engaging them across channels, and helping them activate and get the most out of the tools available to them. The ideal candidate is an engineer that has played a role in product marketing with hands-on experience shipping product code and a genuine understanding of how developers think, build, and make decisions

Responsibilities Write, implement, and launch in-product messages directly within GitHub’s platform and AI products alongside our in-product messaging team, contributing code to ship incremental messaging at scale. Translate campaign goals and marketing objectives into strategic, executable in-product and email campaign concepts grounded in developer behavior and lifecycle signals. Author detailed engineering requirements for in-product message functionality, ensuring specs are actionable and implementation-ready for engineering partners

Partner with Lifecycle Marketing, Marketing Operations, and Data Engineering to design and refine data-driven audience segmentation for targeted in-product and email experiences. Analyze campaign perf

Apply for this role on GitHub, Inc.’s official careers site.