New Media Director

About this role

About GitHub GitHub is the world’s leading platform for agentic software development — powered by Copilot to build, scale, and deliver secure software. Over 180 million developers, including more than 90% of the Fortune 100 companies, use GitHub to collaborate, and more than 77,000 organisations have adopted GitHub Copilot. Locations In this role you can work from Remote, United States Overview The New Media Director will own strategy and management of GitHub’s presence across emerging and established digital channels

This leader will build brand authority, audience affinity and drive impactful growth. This role sits at the intersection of social media, paid acquisition, and influencer ecosystems. The ideal candidate understands how to translate complex, fast-evolving AI products and market trends into compelling content , campaigns with proven ROI and conversations that matter to the developer community

This senior leader will lead a team and cross-functional effort to design channel strategies in owned, earned and paid media create dialogue with developers and customers true to the GitHub tone and voice. The team owns both mature channels with pronounced audiences and robust calendars as well as growing channels and strategies to reach new audiences in new formats. This candidate must understand DevOps and AI and how to leverage new media tactics to cut through industry noise to drive impactful content and conversations

As a developer company, the content we share with our audience is technical, so this role needs to have a knack for translating more technical content into social posts and campaigns that properly get our point across, as well as inversely communicate the impact of social media to a developer internal audience. This role works with or effects almost every team at GitHub, and connects many dots to tell a consistent story to our audiences . The New Media team’s work is highly visible, so candidates should be comfortable working with executives a

Apply for this role on GitHub, Inc.’s official careers site.