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Senior Content Marketing Manager, Developer Audience Lead

GitHub, Inc. · UNAVAILABLE, UNAVAILABLE, United States

Advertising, Marketing & PR Advertising, Marketing & PR Remote Full-time Posted 4 days ago

About this role

About GitHub GitHub is the world’s leading platform for agentic software development — powered by Copilot to build, scale, and deliver secure software. Over 180 million developers, including more than 90% of the Fortune 100 companies, use GitHub to collaborate, and more than 77,000 organisations have adopted GitHub Copilot. Locations In this role you can work from Remote, United States Overview GitHub's Integrated Marketing team is looking for a Senior Content Marketing Manager to serve as the lead in developer audience marketing, content strategy, and leading key growth marketing motions and initiatives

This role is ideal for someone who thrives at the intersection of storytelling, product insight, and measurable impact. You'll focus on key growth marketing motions, build channel strategy, and partner with Product Marketing, Product, Social, Lifecycle, and Developer Relations to create content and journeys that inspire action. You'll turn data into narrative, and narrative into product adoption

You're someone who’s highly technical, you know developers, and you're well-versed in the AI landscape and modern software development. In this role, you'll act as a subject matter expert to lead content targeteddevelopers, bringing a strong point of view on how to be clear, credible, and aligned to real workflows. You'll ensure content doesn't just reach developers, but reflects how they build, learn, and use tools in practice

You'll also manage end-to-end execution planning across complex, cross-functional initiatives, analyze performance data to generate insights, and continuously improve how content drives sustained developer engagement. Responsibilities Lead GitHub's developer content strategy across awareness, consideration, and adoption — including briefs, timelines, and editorial planning. Create and edit content that hits a high quality bar and focuses on topics developers care about

Translate developer insights and product telemetry into actionable messaging,

Apply for this role on GitHub, Inc.’s official careers site.

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