Offline Paid Media Lead

About this role

<div class="content-intro"><p>SpaceX was founded under the belief that a future where humanity is out exploring the stars is fundamentally more exciting than one where we are not. Today SpaceX is actively developing the technologies to make this possible, with the ultimate goal of&nbsp;enabling human life on Mars.</p></div><p><strong>OFFLINE PAID MEDIA LEAD (STARLINK)</strong></p> <p>The Paid Media team is seeking a Paid Media Lead to scale our offline media efforts globally across audio, TV, and out-of-home. This person will play a key role in the strategy, execution, and performance of our offline media programs — helping Starlink reach new audiences, build brand awareness, and drive high-quality leads to the site.</p> <p>The ideal candidate will have a deep understanding of offline media and integrated marketing strategy

You’ll partner closely with design, content, product, and external partners to define the channel roadmap, media planning, campaign execution, and measurement to drive brand awareness and growth.</p> <p><strong>RESPONSIBILITIES:</strong></p> <ul> <li>Own research, planning, budgeting, execution, and optimization of offline media campaigns across audio (e.g., podcasts, radio), video (e.g., linear TV, CTV, streaming), and out-of-home</li> <li>Partner with product and content teams to develop creative messaging tailored to the target audience for offline media, while ensuring consistency in brand communication across different formats</li> <li>Lead media agency partners in campaign scoping, media planning, creative execution, and contracting</li> <li>Conduct brand awareness and market research on the target audience to inform creative strategy and media mix for offline campaign activation</li> <li>Develop offline media marketing roadmap in priority markets, defining local tentpole moments and key activations across offline marketing channels</li> <li>Test new offline formats and publishers to uncover scalable growth levers</li> <li>Oversee campaign

Apply for this role on SpaceX’s official careers site.