Director, Digital and Personal Distribution Strategy

About this role

<div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><p style="text-align:left"><b><u>Job Description</u></b></p></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div><p><b>What is the Opportunity?</b><br />Join RBC as a visionary leader shaping the future of banking in a Digital-First era. As a Director of Digital & Personal Distribution Strategy, you’ll pioneer transformative strategies, as we move forward toward our ambition to become a digital-first distribution network and primary destination for Canadians to turn to for life moments. This role will focus on blending data-driven insights, digital transformation, and human-centric design to deliver seamless, personalized banking experiences across physical, digital and remote channels

</p><p></p><p><b>What will you do?</b></p><ul><li><p>Design and advance best-in-class distribution strategies for Personal Banking, grounded in client needs, economic trends, and market dynamics.</p></li><li><p>Develop and maintain sub-strategies (channel, segment, journey, role) to operationalize the vision and guide execution teams.</p></li><li><p>Lead comprehensive strategic reviews to drive actionable, high-impact recommendations for DPD Leadership.</p></li></ul><ul><li><p>Leverage global peer benchmarks, adjacent industries, fintechs, and emerging distribution models to inform strategy</p></li><li><p>Analyze client and advisor behaviour and market trends to challenge internal assumptions</p></li><li><p>Drive forward-thinking insights on distribution strategies, channel evolution, digitization trends, and productivity enhancement</p></li></ul><ul><li><p>Collaborate with leaders to simplify complex decisions, presenting clear stra

Apply for this role on Royal Bank of Canada’s official careers site.