Xbox Communications Lead, APAC

About this role

Set the strategic north star for Xbox communications across APAC — defining where we focus, how we show up, and what success looks like in each market. Act as the senior communications leader for APAC, serving as a trusted advisor to regional and global leadership on reputation, cultural dynamics, regulatory environments, and market‑specific opportunities or risks. Lead, develop, and inspire a geographically distributed team, setting clear expectations, operating rhythms, and accountability models that enable consistent excellence across markets

Drive integrated storytelling across media, creators, social, and owned channels, ensuring culturally relevant narratives that deepen brand affinity, trust, and player engagement. Creativity and experimentation are encouraged. Establish and govern agency strategy and investment, overseeing partner selection, performance, and budget management to ensure high‑impact execution and strong ROI

Anticipate, manage, and mitigate reputational risk, leading high‑stakes, time‑sensitive issues with strong judgment, clarity of decision‑making, and alignment across stakeholders. Use data, insights, and market intelligence to guide strategy, evaluate effectiveness, and continuously refine regional communications performance. Foster deep cross‑functional collaboration with Marketing, Product, Trust & Safety, Legal, Policy, and regional business teams to deliver unified, solutions‑led communications outcomes

Lead with calm, clarity, and conviction during moments of pressure — bringing strong judgment and decisive leadership when the stakes are high and the path forward is not obvious. Balance instinct with insight, using data, signals, and cultural intelligence to sharpen strategy and prove impact — while knowing when to trust creative judgment. Stay up to date on all gaming, media & entertainment news, monitor competitors and other industry leaders for learnings, insights and best practices

Embody our culture and values Bachelor's Degre

Apply for this role on Microsoft’s official careers site.