Visa Pay Customer Activation Analyst

About this role

About Us Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters – to you, to your community, and to the world

Progress starts with you. Job Description The Customer Activation Analyst is responsible for converting onboarded customers into active and repeat Visa Pay users through below-the-line (BTL) activation, lifecycle management, and in-market engagement initiatives. This role focuses on executing campaigns and customer journeys that drive first-time use, repeat transactions, and feature adoption

The role involves managing post-onboarding engagement strategies, tracking user behavior, and optimizing activation funnels to improve conversion and retention. The Analyst will work closely with acquisition, CICO, and marketing teams to ensure aligned field execution and consistent customer experiences. This position requires strong analytical capabilities to monitor campaign performance, identify drop-offs, and drive continuous improvements through targeted interventions and test-and-learn approaches

Essential Functions: Execute BTL activation plans, including field events, promotions, referral programs, and usage campaigns Manage post-onboarding customer journeys to drive first use, early repeat usage, and feature adoption Track key metrics such as funnel drop-offs, cohort activation, repeat usage, and campaign response rates Coordinate field execution with acquisition, CICO, and marketing teams Capture customer feedback from field events and campaigns and recommend targeted improvements Maintain activation calendars, campaign mate

Apply for this role on Visa’s official careers site.