Sr Product Manager, Performance measurement

About this role

Position Summary Role Overview We are seeking a Senior Product Manager to own pixel infrastructure and end-to-end measurement for performance advertising products. This role is responsible for ensuring that conversion signals, attribution, and measurement frameworks are accurate, reliable, privacy-aware, and optimization-ready—forming the foundation for bidding, optimization, reporting, and advertiser trust. This is a highly impactful role for a PM who understands that performance products are only as strong as their measurement and has hands-on experience with pixels, event pipelines, attribution systems, and performance analytics

Role and Responsibilities Key Responsibilities Pixel & Signal Infrastructure Own the product roadmap for conversion pixels, server-side events, and signal ingestion across performance products. Define and standardize event schemas and taxonomies for performance use cases (e.g., page views, add-to-cart, checkout, purchase, leads). Improve signal quality, coverage, freshness, and reliability to support optimization and measurement accuracy

Partner with Engineering to build scalable, fault-tolerant event collection and processing systems. Performance Measurement & Attribution Own conversion measurement frameworks used across performance products, including attribution readiness and reporting alignment. Partner with Data Science to support attribution models, conversion windows, eligibility logic, and performance diagnostics

Ensure measurement systems support CPA, ROAS, conversion rate, and incremental lift metrics. Contribute to the design and rollout of incrementality testing and experimentation frameworks. Privacy, Signal Loss & Compliance Drive product decisions around privacy, consent, and signal loss, including server-side measurement strategies

Ensure performance measurement solutions align with evolving regulatory and platform constraints. Balance advertiser performance needs with data governance and long-term platform sustainabil

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