Senior Principal Insights Analyst, Growth Marketing/UA - Mobile

About this role

The Insights discipline helps empower Rioters' decision-making to be more data-informed. We're an interdisciplinary group of scientists, consultants, and strategists from all sorts of backgrounds who join together to represent and advocate for gamers around the world. We believe that illuminating the globally diverse experiences, behaviors, and needs of gamers is critical to Riot living up to our player-focused mission

We're a group united by our love of games, science, and helping others succeed. Riot's Publishing team is building a new function for email and campaign analytics to enhance player engagement and retention. We're seeking a Growth Marketing Analytics Lead to establish and scale our measurement, optimization, and forecasting for email, push, and multi-channel campaigns

This role will provide analytical rigor to marketing efforts, informing data-driven strategies for player growth. As the first in this function, you'll lay the groundwork for capturing, analyzing, and applying insights to boost Riot's global reach. You'll collaborate with Growth Marketing Leads, global publishing, and game product managers, reporting to a senior Publishing/Esports Insights lead

This hybrid position blends onsite work in Santa Monica, CA, with remote flexibility. Responsibilities: Campaign Analytics & Optimization: Measure and analyze the performance of email, push notification, and multi-channel marketing campaigns, including open/click rates, conversion, retention, and revenue impact. Establish core KPIs and tracking metrics

Develop A/B testing and experimentation frameworks to optimize creative, messaging, targeting, and timing. Partner with campaign managers to proactively identify opportunities to improve ROI and player engagement. Audience Segmentation & Targeting: Build segmentation models to identify high-value audiences and tailor campaign strategies to different player cohorts

Collaborate with CRM and data teams to refine targeting and personalization strate

Apply for this role on Riot Games’s official careers site.