Senior Marketing Executive (Digital Appliances) - 2 years Contract

About this role

Position Summary We are looking for a proactive and creative marketer to drive impactful brand initiatives and integrated marketing campaigns across Samsung’s multi-category Digital Appliances portfolio. This role offers the opportunity to shape how consumers experience Samsung’s innovative home living solutions through compelling storytelling, consumer-centric campaigns, and meaningful brand experiences across online and offline touchpoints. The ideal candidate will play a key role in ensuring seamless go-to-market planning, driving product visibility and supporting business growth and sales conversion across the portfolio

From ATL and BTL campaigns to retail, digital and partner activations, this role will lead selected product categories while contributing to impactful marketing initiatives that strengthen Samsung’s brand presence and consumer engagement in a fast-paced and dynamic environment. Role and Responsibilities 360° Marketing Campaign Planning and Execution (40%) Execute integrated 360° go-to-market marketing campaigns across Samsung’s diverse Digital Appliances portfolio — spanning home living, home care, and built-in kitchen categories, including Refrigerators, Washing Machines, Vacuum Cleaners, Dishwashers, Air Conditioners and Cooking Appliances, combining brand storytelling, digital communications and event activations to drive awareness, engagement and conversion. Ensure clear and consistent brand messaging across ATL, BTL, retail, owned, paid and digital touchpoints, including social media, partner platforms, influencer engagements, campaign assets, and consumer-facing content while aligning with Samsung’s brand strategy, business objectives and overall consumer experience

Work closely with social, media, regional and global stakeholders to develop and execute integrated digital amplification strategies for key local/global campaigns and product launches, ensuring aligned communications that strengthen brand storytelling, support business object

Apply for this role on Samsung’s official careers site.