Senior Manager Marketing Pakistan

About this role

About Us Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters – to you, to your community, and to the world

Progress starts with you. Job Description The Senior Marketing Manager NALP is responsible for leading brand activation across the NALP region, driving Visa brand relevance, consideration, and usage through integrated brand led initiatives. The role owns the Market Development Campaign strategy and Passion Point strategy for NALP, translating regional brand priorities into impactful campaigns and on ground activations that deliver measurable business results

Based in Pakistan, this role works closely with regional and market teams to activate the Visa brand consistently and effectively across NALP markets. Key Responsibilities: Lead brand activation planning and execution across NALP in alignment with global and regional brand frameworks Own and deliver Market Development Campaigns across NALP to support market growth, adoption, and usage of Visa products Define and execute the NALP Passion Point strategy across platforms such as sports, music, culture, and entertainment Translate brand strategy into integrated marketing campaigns across digital, social, content, partnerships, and on ground activations Collaborate with product, digital, analytics, and communications teams to ensure brand initiatives support business objectives Identify and manage strategic partnerships that enhance Visa brand visibility and relevance Manage agencies and external partners to ensure high quality execution across markets Track and optimize pe

Apply for this role on Visa’s official careers site.