Senior Manager, Marketing and C&C Data Strategy, Products

About this role

Job Description Summary: Job Objective Drive consumer and commerce data value creation by translating business needs into data-driven insights, scalable data products and AI-enabled use cases. This role is expected to bridge Marketing, Commercial, DTS (MarTech & data) and external data partners, and support better decision-making across consumer understanding, commerce growth, CRM activation, media effectiveness and business performance. This role is beyond reporting or data coordination

The candidate must have strong analytical ownership and sufficient technical fluency to lead vendors, analysts and technical teams, validate outputs, challenge assumptions and ensure business-ready recommendations. Scope Understand business needs and design data-driven analytical solutions Align with HI, Category, E2E, Commercial, Digital and Media teams on high-value business questions and data opportunities. Translate business questions into clear analytical briefs, data requirements, hypotheses and success metrics

Prioritize data use cases based on business value, data readiness, feasibility and scalability. Lead consumer & commerce analytics with strong analytical capability Deliver analysis across consumer segments(WINR), persona, lifecycle, UTC, consumer flow, campaign performance, basket behavior, repeat purchase and retail transaction insights. Combine consumer, commerce and marketing data to identify growth opportunities and actionable business recommendations

Use data query tools (python, SQL), data processing and analytical methods to support data extraction, validation, analysis and insight generation. Drive data product and AI-enabled use case development Work with DTS, global teams and vendors to develop scalable marketing data products and AI-enabled analytical solutions. Define business rules, data definitions, acceptance criteria and validation logic for data products

Support adoption of data products, AI agents or analytical workflows by ensuring they are pract

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