Senior Manager, Digital AI Tech
Coca-Cola · Japan - Tokyo, Japan
Full-time Posted 4 days ago
About this role
Job Description Summary: The Senior Manager, Digital AI Tech is responsible for driving the execution, integration, and enablement of digital, AI, and GenAI technologies across marketing workflows. This role translates strategy into action by embedding AI-powered tools, digital platforms, and automation into day-to-day marketing operations, while ensuring responsible use, governance, and measurable business impact. Working in close partnership with Marketing Capabilities and Coke ON teams, this role ensures that technology adoption is practical, scalable, and directly connected to how marketers plan, create, execute, and optimize marketing activities
Key Responsibilities 1. Digital & AI Technology Execution Lead the implementation and day-to-day operation of digital, AI, and GenAI tools used across marketing (e.g., planning, content creation, personalization, performance optimization). Translate enterprise and OU AI strategies into clear use cases, pilots, and scaled deployments
Identify opportunities to improve speed, quality, and effectiveness of marketing execution through automation and AI. 2. Marketing Workflow Integration Embed digital and AI technologies into end-to-end marketing workflows, ensuring tools are intuitive and aligned with how teams actually work
Partner with Marketing Capabilities to ensure processes, ways of working, and training are aligned with technology deployment. Support Coke ON initiatives by enabling data, personalization, and AI-driven engagement use cases where relevant. 3
Adoption, Enablement & Change Support Drive user adoption of digital and AI tools through hands-on enablement, playbooks, best practices, and ongoing support. Act as a practical coach to marketing teams, helping them apply AI responsibly and effectively. Collect user feedback and continuously optimize tools, workflows, and enablement materials
4. Governance, Quality & Compliance Ensure digital and AI solutions comply with brand standards, data privacy, security
Apply for this role on Coca-Cola’s official careers site.