Senior Manager, Activation – CVS & Customers

About this role

Job Description Summary: Job Summary The Senior Manager, Activation – CVS & Customers is responsible for developing and executing high-impact shopper activation programs across the Convenience Store (CVS) channel and key strategic retail customers in Japan. This role brings portfolio and brand strategies to life at the point of purchase by designing integrated activation programs that drive shopper engagement, transaction growth, and category expansion. Reporting to the Senior Director, Shopper Marketing, this role leads the development of scalable activation frameworks that translate brand and portfolio priorities into compelling in-store and omnichannel shopper experiences

The Senior Manager ensures that activation programs are insight-led, commercially effective, and aligned with customer strategies and retail execution priorities. Operating at the intersection of Brand Marketing, Channel Strategy, Customer Teams, and RGMX guardrails, this leader ensures that activation programs are strategically designed and flawlessly executed across CVS and key retail customers to maximize shopper conversion and strengthen Coca-Cola’s leadership at the point of purchase. Scope of Responsibility • Market: Japan • Channel: Convenience Store (CVS) and key strategic retail customers • Portfolio: All categories • Coverage: Shopper activation strategy, in-store execution programs, customer-specific activation planning, retail media integration, promotional activation development • Stakeholders: o Marketing (Category, IMX, Digital) o Channel Strategy teams o Customer teams (CVS & Key Accounts) o RGMX o Finance o Bottling partners o Retail customers Key Responsibilities CVS & Customer Activation Strategy Define and lead activation strategies for CVS and key strategic customers to bring portfolio priorities to life at the point of purchase

Translate brand and channel strategies into impactful shopper-facing activation programs that increase visibility, drive conversion, and maximize

Apply for this role on Coca-Cola’s official careers site.