Senior Director, Technical Consumer Data Research
Coca-Cola · China - Shanghai, China
About this role
Job Description Summary: Our Technical Consumer Data Research (TCDR) insights are foundational to building a robust, multi‑year global innovation pipeline spanning Defend the Core, Present Forward, and Future Back initiatives. The Senior Director, Technical Consumer Data Research (APAC) is accountable for leading sensory and consumer research strategy across the APAC region, spanning multiple categories and Operating Units (JSK, ASP, GCM, INSWA). The role directs regional TCDR resources, integrates Global TCDR capabilities, and translates consumer insights into technical understanding and actionable product, package, and equipment solutions for regional launches
This role plays a critical leadership position in advancing a 3–5-year innovation pipeline, while accelerating adoption of digitized, AI‑enabled and predictive research methodologies to drive faster, more future‑ready decision making. The Senior Director leads a diverse, high‑performing regional team and serves as a key member of the Global TCDR Leadership Team. Role Scope & Impact: Own APAC TCDR strategy across categories and Operating Units Influence innovation direction from early exploration through commercialization Lead transformation toward digitized, AI‑driven consumer research Develop regional talent and capabilities aligned to global standards Shape business‑critical innovation decisions through technical consumer insight What You’ll Do for Us: 1
APAC TCDR Strategy & Innovation Leadership Define and execute the APAC TCDR strategy to enable 3–5 year innovation pipelines across categories and Operating Units. Lead discovery of emerging consumer trends, behaviors, and unmet needs, translating insights into technical attributes and solution hypotheses. Partner with Category, Marketing, Human Insights, and GDI leadership to align multi‑year pipeline needs, priorities, and success metrics
Ensure consumer‑centric insights are embedded into innovation portfolios to deliver advantaged, future‑proof solut
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