Senior Director, Shopper Marketing

About this role

Job Description Summary: The Senior Director, Shopper Marketing is responsible for bringing brand and portfolio strategies to life at the point of purchase - across stores, shelves, and digital retail environments, with the clear objective of increasing basket/beverage incidence and driving shopper transactions. This role leads the development of end-to-end shopper engagement strategies grounded in a deep understanding of shopper behaviour science and high-quality, effective shopper communication. With ownership across all categories and channels, the role defines how brands win with shoppers by translating insight into scalable, conversion-driving experiences

The Senior Director drives end-to-end shopper engagement, integrating in-store execution, retail media, and omnichannel touchpoints into a cohesive strategy. Operating at the intersection of shopper insights and by-channel growth strategy including retailer priorities & retail media ecosystems, the Senior Director ensures shopper engagement strategies are continuously increasing incidence, driving quality transaction and optimized through efficient, data-driven investment decision to create value for both our business and our customers with measurable commercial impact. Scope of Responsibility Markets: Japan Channels/Categories: All channels and categories

Coverage: Shopper marketing, Occasion based marketing, Channel strategy, Customer value creation, Retail media ecosystem, Segmented execution, Digital innovation. Stakeholders: TCCC global/OU functions, Coca-Cola Bottling partners in Japan, agencies and key customers. Key Responsibilities Channel x Category Shopper Engagement Strategy: Own and define the shopper marketing strategy across all channels and categories

Bring brand strategies to life at the point of purchase across stores, shelves, and digital retail environments based on deep understanding of role of channels and each channel's growth strategy. Occasion Based Marketing Leadership: Defines the

Apply for this role on Coca-Cola’s official careers site.