Senior Director, Marketing - Dyslipidemia
AstraZeneca · Wilmington, Delaware, United States
About this role
Location: WilmingtonHybrid Policy: 3 days a week onsite At AstraZeneca, we turn ideas into life-changing medicines. Working here means thinking big and working together to make the impossible a reality. We’re focused on the potential of science to address the unmet needs of patients around the world
We commit to those areas where we think we can really change the course of medicine and bring big new ideas to life. Join us as Senior Director, Marketing - Dyslipidemia in Wilmington for the US Bipharma CVRM therapeutic area where you will play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients’ lives. This role requires a strong ability to think strategically, communicate effectively, lead others, problem solve, influence, and collaborate in both scientific and commercial contexts
Main Duties and Responsibilities Uses a meticulous, scientific approach to understand, navigate, and adapt to complex, rapidly changing environments; leads the creation of compelling, evidence-based content that educates and influences target audiences. Leads the development and end-to-end execution of the Brand strategy, aligning positioning, messaging, value propositions, and go-to-market plans to business objectives. Builds strong Brand advocacy among Key Opinion Leaders (KOLs) and industry influencers to amplify reach, credibility, and adoption
Leads all aspects of multi-channel media measurement and the analytics plan, ensuring robust KPI frameworks, performance dashboards, and actionable insights inform optimization. Delivers innovative, modern marketing approaches, including data-driven social media strategies and implementation tailored to diverse consumer segments. Assesses marketing impact continuously; makes timely course corrections, tests-and-learns, and pivots to improve outcomes
Leads cross-functional brand P&L expense targets, ensuring resource allocation, return on investment discipline, and financial accountability. Un
Apply for this role on AstraZeneca’s official careers site.