Senior Director, Experience Design & Connection Planning - Sparkling Flavors
Coca-Cola · China - Shanghai, China
Remote Full-time Posted 4 days ago
About this role
Job Description Summary: The Senior Director, IMX – Flavor Sparkling leads the design and integration of end-to-end consumer and shopper experiences, connecting brand ambition with creative, media, and commerce execution to drive measurable business impact. This role shapes scalable experience ecosystems that enhance relevance, accelerate conversion, and build long-term brand equity across a dynamic and evolving portfolio. Please note: This role is not a fully remote position
The selected candidate will need to be based in Shanghai. What You’ll Do for US Drive strategic thinking on how marketing is designed around end-to-end consumer and shopper journeys to increase conversion, ensuring clarity, consistency, and quality of the experience across touchpoints. Lead the integration of brand business strategy and creative direction into cohesive, consumer-centric brand ecosystems that leverage owned, earned, shared, and paid channels as well as distinctive brand assets
Design end-to-end path-to-purchase frameworks that reflect evolving technology, disruptive market dynamics, competitive intensity, and shifting consumer and shopper behaviors. Connect brand experiences with ritual-building platforms to strengthen frequency, repeat behavior, and weekly conversion. Establish next-generation consumer and shopper engagement strategies across digital and physical environments, delivering seamless experiences before, during, and after purchase
Act as a catalyst for human-centered design thinking, mobilizing cross-functional resources to unlock new value propositions and scalable growth opportunities. Serve as both an evangelist for modern engagement solutions and a business owner accountable for translating innovation into measurable commercial impact. Balance bold, forward-thinking experimentation with disciplined business pragmatism to challenge the status quo while maximizing return on investment
Perform other job‑related duties as assigned, in response to evolving busine
Apply for this role on Coca-Cola’s official careers site.