Senior Director, Creative Strategist & Content
Coca-Cola · Japan - Tokyo, Japan
About this role
Job Description Summary: Lead the OU Creative Contents Community and serve as CCTM Content Lead, owning Coca-Cola TM’s end-to-end creative strategy and content development for Japan. This role sets the vision, governance, process, and standards for all creative content across the organization, ensuring consistent, high-quality, and culturally relevant content, experiences, and engagements. You will unify internal teams, agency partners, and cross-functional stakeholders into a single, high-performing Creative Contents Community that strengthens Coca-Cola’s brand equity and brand love, while driving habit building, W+ recruitment, and commercial impact
Key Responsibilities Creative Contents Community Leadership Lead and orchestrate the entire Creative Contents Community across JSK, acting as the single point of leadership for creative content excellence, alignment, and capability building Establish and own creative content vision, operating model, governance, processes, and standards to ensure consistency, quality, and efficiency across all touchpoints Serve as the CCTM Content Lead, with ultimate accountability for all CCTM content strategy, development, and delivery across channels and experiences Build a culture of collaboration, innovation, and creative excellence across internal teams, agencies, and external partners Build digital/marketing tech capability to generate tech enabled contents (e.g. AI generated contents) for broader and customized target Creative Strategy & Content Excellence Author the overall TM Creative and Content Strategy, ensuring strong alignment with business objectives, brand priorities, and global platforms Drive the development of best-in-class creative briefs across all pillars, ensuring clarity of insight, idea, role of content, and success metrics Ensure delivery of high-quality, insight-led content ecosystems, going beyond film to include digital-first, experience-led, and community-driven platforms Champion innovation in both what
Apply for this role on Coca-Cola’s official careers site.