Senior Digital Communication Manager

About this role

Senior Digital Communication Manager Published on 12.08.2025 Louis Vuitton 市场营销 Reference: TP02931 Add to favorites Open Share Place of employment : 上海, Chinese Mainland Contrat type : 办公室职位 Work mode : 全职 Salary : To be negotiated Apply POSITION Position 1. Annual Social communication strategic planning Lead the development of the annual digital marketing and communication plan, defining key priorities, initiatives, and the thematic calendar aligned with global brand campaigns and local market moments and local biz needs Ensuring keep LV social media as No.1 leading position in terms of buzz/followers/engagement/innovation. 2

Budget Planning Responsible for annual digital budget, its strategic allocation across channels effective and efficiency. Work with finance team to forecast spending, manage monthly/yearly budget and reporting. 3

Integrated Channels Strategy Architect the omni-channel customer journey, defining the role and contribution of each digital touchpoint in driving the consumer transversal digital journey Ensure all channel-specific strategies (Paid Social, KOL, livestreaming) are not siloed but are interconnected parts of a cohesive narrative. 4. Data, Analytics & Performance Work with E-retail and finance team to have quarterly branding/performance spending review, presenting a holistic view of digital performance, extracting actionable insights, and recommending strategic pivots

5. Market Intelligence & Consumer Insights Synthesize data from social listening, market reports, and competitor analysis to identify emerging trends, platforms, and consumer behaviors. 6

Innovation Lead the digital innovation trend, proactively scouting and evaluating new technologies, platforms, and digital formats (e.g., AI, new live-streaming features). Strong Partner with key platforms (e.g., Tencent, Bytedance) and exclusive partnerships to ensure the brand remains at the forefront of digital innovation. 7

Cross-Functional Leadership & Communication Collaborate w

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