Senior Brand Manager ZYN - Strategy
Philip Morris International · Stamford, Connecticut, United States
About this role
<p>Be a part of a revolutionary change! </p><p> </p><p>At Philip Morris International (PMI), we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. </p><p> </p><p>With huge change, comes huge opportunity
So, if you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Our success depends on people who are committed to our purpose and have an appetite for progress. </p><p> </p><p>Our beautiful HQ in Stamford, CT is just steps away from the Stamford Metro-North Train Station and easily accessible from NYC
</p><p> </p><p>This position sits with our Swedish Match affiliate.</p><p> </p><p>The ZYN Sr. Brand Manager works in close coordination with the leadership team to develop brand strategy, lead annual brand planning, and drive the execution and performance of integrated marketing programs that support business growth and sales objectives. This role is responsible for managing core brand campaigns, overseeing creative asset development, and serving as a key liaison with agency partners to ensure brand consistency, effectiveness, and impact across all touchpoints.</p><p> </p><p> </p><p>Your ‘day to day’:</p><p> </p><p> </p><ul><ul type="disc"><li>Lead brand strategy development and own the annual brand planning process, aligning objectives, priorities, and KPIs with business goals.</li><li>Develop, execute, and optimize core brand campaigns across channels, ensuring consistency with brand positioning and messaging.</li><li>Oversee creative asset development and management across paid, owned, earned, and retail touchpoints.</li><li>Serve as a lead for the Agency of Record, managing brief development, timelines, budgets, deliverables, and performance.</li><li>Collaborate cross-functionally with Marketing, Trade Marketing, Sales, Digital, Legal, and Finance to
Apply for this role on Philip Morris International’s official careers site.