(Senior) Brand Manager

About this role

Purpose of the Job To spearhead the end-to-end commercial strategy and market shaping for Baxdrostat. This role is responsible for establishing a winning brand positioning, ensuring a successful national launch, and driving sustainable growth by delivering clinical value to healthcare professionals and patients. Typical Accountabilities 1

Brand Strategy: Develop and implement comprehensive annual marketing and launch plans based on deep market insights and competitive analysis. 2. KOL Management: Identify and engage with Key Opinion Leaders to build advocacy and lead advisory boards for scientific validation

3. Omni-channel Marketing: Design and execute integrated promotional campaigns across digital (KakaoTalk, EMR partnerships) and traditional channels. 4

Cross-functional Collaboration: Partner with Medical, Market Access, and Sales teams to align on reimbursement strategies and sales force effectiveness. 5. Budget & Forecasting: Manage A&P (Advertising & Promotion) budgets efficiently and provide accurate sales forecasts

Functional Capabilities (most critical to this position) 1, Strategic Brand Planning: Ability to analyze market dynamics and competitor landscapes to develop robust launch strategies. 2, Clinical Insight Translation: Proficiency in translating complex clinical trial data into compelling commercial narratives for HCPs. 3, Digital Excellence: Proven skill in designing integrated campaigns utilizing innovative digital platforms and data-driven optimization

4, Stakeholder Management: Strong interpersonal skills to build long-term scientific partnerships with key stakeholders. 5, Financial Acumen: Expertise in accurate sales forecasting and strategic allocation of resources to maximize ROI. Essential Qualifications Bachelor’s degree (Pharmacy, Life Sciences, or Business preferred)

Minimum 3-7 years of pharmaceutical marketing experience. Desired Skills or Requirements Experience in managing pre-launch activities Advanced English proficiency for

Apply for this role on AstraZeneca’s official careers site.