Rare Diseases Marketing Manager

About this role

At AstraZeneca, we are united by a common purpose: to push the boundaries of science to deliver life-changing medicines. Every day, we make a difference by delivering potentially life-changing medicines to millions of people worldwide. Our purpose is results-oriented and so is our approach

Becoming a more agile and creative company means building a dynamic, inspiring culture where we celebrate diverse, bold thinking, are curious, creative, and open to new insights and ways of working. As we are building our position as a Rare Disease leader, we seek a Rare Diseases Marketing Manage r to join our Commercial Team in Poland. The Marketing Manager is a full-time position, responsible for developing and implementing rare disease brand strategies

What you will do? The Marketing Manager will work very closely with the Business Unit Director and National Sales Manager to deploy and adapt the AZ brand strategy to the local market, including tactics and execution. The Marketing Manager will lead and supervise creation of relevant brands marketing strategies and it’s execution to maximise potential behind RD portfolio. Responsibilities: Leads strategy for assigned brands: brand planning process in context of competitive landscape (message, programs, key initiatives)

Ensure clear communication of brand strategy to Field Force. Provides guidance to Senior Management Team regarding investment to maximize performance given different context in local markets. Prepare forecast during business planning process, input to Business Unit Director with consistent assumptions Develops launch plan & promotional campaign according with brand strategy

Develops and coordinates key programs (e.g. Adherence, Train the Trainer). Engages Brand Team and own activity plan to implement brand strategy Develops and implements KOL management for priority marketing objectives Buliding cross-functional cooperation in order to achieve marketing goals Manages budget for assigned brands and projects Demo

Apply for this role on AstraZeneca’s official careers site.