Product Manager

About this role

Position Summary Are you a passionate marketer with a knack for driving product success in a dynamic and competitive market? Samsung Philippines is seeking a Product Marketing Manager to lead the growth of our Home Appliances (Refrigerator and Kitchen Appliances) portfolio. In this role, you will shape go-to-market strategies, manage product launches, and drive market share and profitability in the Philippines. If you thrive in a fast-paced environment, have a deep understanding of consumer behavior, and are passionate about technology and innovation, this is the perfect opportunity for you! Role and Responsibilities Roles and responsibilities include, but is not limited to: 1

Product & Portfolio Management Develop and execute strategic marketing plans to drive growth, market share, and profitability. Manage the full product lifecycle, including launches, pricing, portfolio optimization, and end-of-life strategies. Monitor market performance and recommend initiatives to achieve business targets

Align local strategies with regional and global HQ direction. 2. Go-to-Market (GTM) Planning Lead end-to-end GTM execution in collaboration with Sales, Corporate Marketing, Retail, and partners

Develop compelling value propositions and messaging tailored to Filipino consumers. Oversee product launches, integrated campaigns, brand activations, and promotions. Ensure timely development of marketing collaterals, training materials, and sales tools

3. Market Insights & Consumer Understanding Analyze market trends, consumer behavior, and competitor activities to identify growth opportunities. Partner with research agencies to monitor brand health and customer satisfaction

Translate insights into actionable strategies for product positioning and communication. 4. Pricing & Profitability Management Recommend retail pricing and promotional strategies based on market dynamics

Monitor channel margins and promotional effectiveness to maximize profitability. Support demand forecast

Apply for this role on Samsung’s official careers site.