Media Manager - Oral Care
Procter & Gamble · MASON, Ohio, United States
Full-time Posted 4 days ago
About this role
<p style="text-align:left"><b>Job Location</b></p>MASON BUS AND INNOVATION CTR<p style="text-align:inherit"></p><p style="text-align:left"><b>Job Description</b></p><p>P&G is looking for a Media Manager to join our North America Oral Care team.</p><p></p><p>Key Responsibilities of the role:</p><p></p><p><b>1. Paid Media Campaign Build & Activation Excellence</b></p><p>• Build, launch, and manage end‑to‑end paid media campaigns across Meta, TikTok, Google (Search, Display, YouTube), Snap, Pinterest, and The Trade Desk<br />• Execute campaigns aligned to defined objectives (Reach, Awareness, Traffic, Retailer, Engagement) to include Paid and Owned activations<br />• Set up audiences, pixels, conversion events, placements, budgets, pacing, and flights<br />• Apply platform best practices to ensure clean, compliant, and scalable campaign builds</p><p></p><p><b>2. Asset, Audience & Signal Setup</b></p><p>• Own end‑to‑end setup of creative assets, formats, message variations, and platform‑specific specs<br />• Activate approved audience strategies (1P, 2P, 3P, contextual, retailer, lookalikes)<br />• Ensure accurate tagging, trafficking, naming conventions, and taxonomy for reporting and learning<br />• Partner with Brand, Content, and Analytics to ensure assets and audiences align to objectives</p><p></p><p><b>3
In‑Flight Optimization & Performance Management</b></p><p>• Actively optimize campaigns in‑flight to improve efficiency and effectiveness (bidding, targeting, creative rotation, frequency management, pacing)<br />• Identify performance drivers and apply quick‑turn optimizations<br />• Troubleshoot delivery, pacing, and platform issues in real time<br />• Make disciplined trade‑off recommendations within approved frameworks</p><p></p><p><b>4. Measurement, Reporting & Learning Translation</b></p><p>• Produce clear, accurate campaign reporting across platforms, objectives and creative<br />• Analyze performance against KPIs (CPM, CPV, CTR, CPC, ROAS, retailer traf
Apply for this role on Procter & Gamble’s official careers site.