Manager, IMX - Customer Marketing, Digital Commerce

About this role

Job Description Summary: Role Summary The Manager, Customer Marketing – Digital Commerce defines and leads GCM’s digital commerce activation strategy across China’s eCommerce, O2O, and social commerce platforms. This role owns the strategic translation of brand and portfolio priorities into platform-specific growth plans that drive conversion, revenue acceleration, and ROI improvement at scale. Operating with high autonomy, this JG10 leader influences cross-functional investment decisions and directly impacts digital channel P&L performance

Please note: This role is not fully remote. The selected candidate will need to be based in Shanghai and follow our hybrid work setup What You’ll Do for Us Define Digital Channel Growth Strategy Own annual and long-range digital commerce strategy aligned to GCM growth agenda Lead platform roadmaps across marketplaces and O2O ecosystems Set mega-moment strategy (6.18, 11.11, etc), including investment prioritization, performance benchmarks, and orchestration across teams Drive digital portfolio architecture including bundling, innovation launches, and price-pack optimization Drive Commercial & Financial Impact Influence revenue growth, margin mix, and promotional ROI within digital channels Partner with RGM and Finance on investment allocation and scenario trade-offs Lead post-event performance analysis and continuous optimization frameworks Shift digital conversations from tactical execution to strategic growth management Orchestrate Cross-Functional Execution Align Media, IMX, Category, and Key Account teams around full-funnel strategy Embed data-led optimization and predictive insights into planning cycles Drive digital shelf excellence as a competitive advantage Perform other job‑related duties as assigned, in response to evolving business needs and market dynamics Qualifications & Requirements Required Bachelor’s degree required; MBA preferred 3-8 years experience in eCommerce, digital strategy, or platform marketing in Chin

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