Manager, IMX - Consumer & Shopper Connection Planning, Sparkling Flavors

About this role

Job Description Summary: Manager: Senior Director, IMX - Experience Design & Connection Planning - Sparkling Flavors Location: Shanghai, China Role Type: Individual Contributor Language: Fluent English & Mandarin Please note: This role is not a fully remote position. The selected candidate will need to be based in Shanghai and follow our hybrid work setup Role Summary This role connects brand business and creative strategy to deliver a consumer‑centric ecosystem across owned, earned, shared, and paid touchpoints. It designs end‑to‑end path‑to‑purchase experiences aligned with evolving consumer behavior, technology, and market dynamics, while driving innovation, cross‑functional collaboration, and measurable business growth with a balanced, pragmatic mindset

What You’ll Do for US The Connection Planning Manager will be performing as the E2E lead of FS always-on youth recruitment campaigns, including: Lead always-on campus recruitment for Sprite and Fanta, partner with Tmall Campus, act as the expert of digital and social trends and translate these trends, business objectives, and brand strategies into always-on campus activation and channel optimization. Lead Sprite super rural from E2E, partner with cross function team of Brand, Commercial & Customer teams, franchise bottler to deliver integrated journey to close the loop from digital impressions, social conversations, transactions and advocacy. Deliver innovative problem-solving techniques and an ability to drive material business returns

He/she will have to master the shifting of behavioral trends, new technology advancements and market conditions. This profile requires a healthy balance of innovative thinking and business pragmatism. Perform other job‑related duties as assigned, in response to evolving business needs and market dynamics Requirements & Qualifications Experience At least 4 years Marketing, media, and leadership experience Experience with connections, digital marketing, media strategy and co

Apply for this role on Coca-Cola’s official careers site.