Manager Consumer Program
Philip Morris International · Taguig, Standard, Philippines
Full-time Posted 4 days ago
About this role
<p><strong>RISE TO THE CHALLENGE:<br></strong>At Philip Morris International (PMI), we’re transforming our business and building a future on one bold purpose: to deliver a smoke-free future. This transformation brings exciting opportunities—and we want you to be part of it. </p><p>Joining PMI as a Consumer Program Manager, you will lead the design, development and implementation of consumer programs aligned with the consumer need/s
This role involves executing initiatives that drive user base growth by addressing key pain points & gaps as identified by consumer data/research/analytics, with an omnichannel lens across SFP brands ensuring strong accountability & ownership.<br><br></p><p><strong>PRINCIPAL ACCOUNTABILITIES:</strong><br><strong>1. Program Design and Management:</strong><br>- Take full ownership of setting up and/or finetuning current consumer programs based on identified opportunities and pain points within the Consumer Journey. This includes designing program frameworks, getting buy-in & feedback from the implementing channel/s, leading cross-functional teams for implementation, and ensuring that all elements are in place for a successful launch.<br>- Oversee the configuration, setup, testing of communications and online support materials within the DCE2 system, in coordination with SFP digital teams and regional/global counterparts.<br>- Contribute to the design & development of any offline materials that will support program awareness & KPIs, in line with program or OGSM KPIs<br>- Drive the development, deployment, and constant improvement of CRM Journeys in support of defined consumer programs – working closely with the CRM team, and regional counterparts
<br>- Ensure consistency of execution across channels as aligned with the defined consumer Journey and program framework<br>- Ensure on-time and accurate monitoring of program KPIs, translating findings into actionable insights for succeeding executions<br>- Continuous refinement and optimization
Apply for this role on Philip Morris International’s official careers site.