Executive Marketing Director - Neurodegenerative (NDG)

About this role

<h3>The Position</h3><p>Why Genentech</p><p><span>​​​​​​​We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.</span></p><p></p><p>About this Marketing Role</p><p><span>The Marketing organization shapes external perceptions & behaviors and drives market demand by establishing & communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with cross-functional/networked partners

Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.</span></p><p></p><p><span>This Executive Marketing Director (EMD) is responsible for leading the development of the inaugural Therapeutic Area and Marketing Vision for Genentech Neurodegeneration (NDG) including promising, Phase 3 assets in Alzheimer’s Disease and Parkinson’s Disease and driving significant changes in US Commercial/Medical/Government organization to prepare for for our first launch in the large, evolving, and competitive NDG markets. The NDG EMD leads the function and team responsible for strategy-to-execution brand marketing for some of the largest and most innovative assets in the Roche pipeline that could meet large areas of high unmet medical need for patients. This leader is responsible for hiring & leading the first set of marketing leaders in NDG, and, as the launches approach, scaling the team into a larger multilayered marketing team for launch

The NDG EMD reports to the Vice Pre

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