Director, Shopper Insights

About this role

Job Description Summary: Greater China & Monglolia Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI. All roles operate within a tightly integrated OU–Market model, where the OU elevates and enables strategic growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences

What You’ll Do for US Deep understanding of the art & science behind shopper needs (where to play), behavior, and foresights, enabled by human sciences, data and advanced analytics Inform Marketing LRP and OU-wide programs by providing a deep, present forward and future-back understanding of shopper’s drivers, and need pillars/occasions to shape portfolio choices, category strategies, program’s excellence across the OU. Lead portfolio strategy for the OU, defining where to play and how to win Own the art & science of shopper understanding, spanning needs, behaviors, rituals, and decision journeys. Lead shopper sciences to unlock conversion, in-store excellence, and path-to-purchase growth

Act as the strategic bridge to MPS, ensuring portfolio intent is operationalized. Translate data into Insights that shape shopper strategy/programs, programs and investment. Strategic Shopper Insight Leadership: Define and lead the shopper insight strategy across channels and occasions, identifying growth opportunities and informing long-term franchise and category strategies

End-to-End Insight to Execution: Translate shopper insights into clear commercial recommendations, guiding execution across pricing, promotion, pack, assortm

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