Director, EMF Segment Go-to-Market, Visa Direct North America

About this role

About Us Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters – to you, to your community, and to the world

Progress starts with you. Job Description The Director, EMF Go-To-Market Lead is responsible for defining and executing segment‑specific GTM strategies that accelerate adoption of Visa Direct and real‑time payment solutions across high‑velocity platforms, merchants, and ecosystem partners. This role sits at the intersection of strategy, sales, marketing, and product, with a mandate to expand the EMF ecosystem, unlock new use cases, and drive scalable growth across remitters, enablers, merchants, and fintech's

The Director will lead a high‑performing team, partner closely with Product, Sales and Marketing, and serve as an external ambassador for Visa Direct at industry events and strategic client engagements. This role requires deep expertise in real‑time payments and money movement, strong commercial acumen, and the ability to translate complex, multi‑rail solutions into clear customer and partner value. Strategic GTM Leadership Lead the development and execution of agile, scalable GTM strategies tailored to EMF segments, including remitters, enablers, merchants, and fintechs

Drive adoption of real time payments and push payment solutions, including card based, account based, and wallet based payout models. Identify priority use cases, platforms, and partner archetypes to scale Visa Direct and real time money movement across fast evolving digital ecosystems. Translate Visa Direct and RTP capabilities into segment specific

Apply for this role on Visa’s official careers site.