Director, Consumer and Shopper Insights and Portfolio Management, Stills

About this role

Job Description Summary: The Director, Consumer and Shopper Insights and Portfolio Management will be a core driver of the category and brand’s growth trajectory, responsible for driving the deep consumer understanding into brand/category development and shaping business decision-making, steering long-term growth plans, and enhancing consumer connection. This role will be responsible for translating deep human insights into actionable strategies that fuel brand relevance, category growth, and long-term business success. This role will also require leveraging advanced analytics, AI tools, and global best practices to elevate decision-making and organizational impact

What You’ll Do for US 1. Strategic Business Analysis & Growth Opportunity Unlock Lead end-to-end analysis of category, brand, and competitive performance to identify growth levels and unlock new opportunities. Integrate diverse data sources (e.g., consumer panels, retail data, social listening, campaign tracking, brand equity tracking) into cohesive, actionable insights

Partner with category and commercial teams to shape Annual Business Plans (ABP) and long-term strategic road maps. Monitor market dynamics and consumer trends to proactively identify whitespace and growth opportunities. 2

Deep Consumer Understanding to Power Brand Strategy Design and lead research programs to uncover deep consumer motivations, tensions, and unmet needs to drive the growth. Translate insights into compelling brand narratives that guide positioning, communication, and creative development. Identify occasion-based marketing opportunities and help brands connect with consumers in meaningful, culturally relevant ways

Collaborate with creative and media teams to optimize messaging and campaign effectiveness, continuously to generate learnings. 3. Innovation & Product Development Insights Drive the consumer insight agenda across the full innovation funnel—from early-stage exploration to in-market validation

Appl

Apply for this role on Coca-Cola’s official careers site.