Director, Category Commercial, Coca-Cola Trademark

About this role

Job Description Summary: Manager: Senior Director, Category Lead, Coca-Cola TM Job Grade: cf-C Location: Shanghai, China Role Type: Individual contributor Language: Fluent English & Mandarin Please note: This role is not a fully remote position. The selected candidate will need to be based in Shanghai and follow our hybrid work setup Role Summary The Director, Category Commercial is responsible for connecting Category Marketing strategy with Commercial execution across markets and channels. This role ensures that category growth strategies are translated into clear commercial priorities, executable plans, and winning customer outcomes, driving topline growth, share expansion, and effective execution

Operating at the intersection of marketing, channel, and franchise operations, this role brings the commercial agenda into the category thinking—aligning brand ambition, portfolio strategy, and channel/customer execution in a complex, bottler system. What You’ll Do for Us Commercial Strategy for the Brands (LRP/ABP) Translate long-term brand growth strategies into clear, actionable commercial priorities by channel and customer—guiding portfolio choices, activation focus, and investment decisions that drive sustainable topline and share growth. Drive horizontal and vertical expansion strategies for brands, ensuring competitive advantage is achieved across consumption occasions and channels

Ensure brand strategies are deeply grounded in shopper, customer, and execution insights and realities, balancing ambition with practicality to enable scalable, repeatable, and profitable execution across bottlers and markets. Co-create (with CoE) and align commercial execution guidelines for frontline teams. Drive ongoing feedback loops from customer, channel, and execution results back into brand strategy refinement, ensuring continuous learning and relevance in a rapidly evolving marketplace

Commercial Plans Development for Brands Design guidelines and guardrails on RGM levers lik

Apply for this role on Coca-Cola’s official careers site.