Director, Brand Management, Hydration & Costa RTD
Coca-Cola · China - Shanghai, China
Remote Full-time Posted 4 days ago
About this role
Job Description Summary: Job Summary As Director, Brand Management, you will lead the growth agenda for the Hydration portfolio and Costa RTD business within GCM OU. You will translate brand ambition into clear growth strategies, integrated marketing plans, and disciplined commercial execution to deliver sustainable and profitable business results. This role connects global brand frameworks with local market realities, ensuring strong brand equity, innovation excellence, and in-market performance
Please note: This role is not a fully remote position. The selected candidate will need to be based in Shanghai. What You’ll Do for US Lead the development of annual growth strategies and business plans to deliver brand vision, business objectives, and financial targets
Translate portfolio priorities into focused marketing and innovation plans that drive consumer relevance and measurable business impact. Partner closely with cross-functional teams, other OUs, bottlers, and external stakeholders to develop fit-for-purpose consumer experiences, programs, and initiatives that are effective and efficient. Identify and adopt global best practices, ensuring brand frameworks and marketing assets are localized appropriately to maximize local impact
Lead or localize global initiatives and charters where applicable, ensuring alignment with enterprise direction while maintaining market agility. Provide clear strategic direction to creative and IMX teams, ensuring prioritization, resource alignment, and consistency of brand voice across platforms. Ensure strong in-market execution of plans in partnership with BD, frontline marketing and C&C teams, driving alignment between brand strategy and commercial delivery
Perform other job‑related duties as assigned, in response to evolving business needs and market dynamics Requirements & Qualifications Bachelor’s degree. Preferable Business/Commerce with Marketing Major At least 10 years of general marketing and sales experience working on
Apply for this role on Coca-Cola’s official careers site.