CRM Manager

About this role

CRM Manager Published on 03.18.2026 Bulgari 市场营销 Reference: TP03204 Add to favorites Open Share Place of employment : 上海, Chinese Mainland Contrat type : 办公室职位 Work mode : 全职 Salary : To be negotiated Apply POSITION Position MAIN OBJECTIVE OF THIS POSITION The CRM Manager for Bulgari Parfums is responsible for developing and executing a strategic, data-driven customer relationship management (CRM) program that enhances consumer engagement, drives brand loyalty, and supports sustainable revenue growth across online and offline channels in the China region. MAIN RESPONSIBILITIES OF THIS POSITION 1. CRM Strategy & Execution Develop and implement annual CRM strategies and tactical plans tailored to Bulgari Parfums’, aligned with global & APAC brand guidelines and regional business objectives

Own end-to-end CRM campaign planning, including audience segmentation, journey mapping, content coordination, and performance tracking across key touchpoints (WeChat, Tmall, JD.com, brand boutiques, department stores, etc.). Drive KPIs such as new customer acquisition, activation, retention, repeat purchase rate, and loyalty program engagement. 2

Loyalty Programs & Consumer Journey Define and roll out Bulgari parfums’ loyalty program, design client tier structure, architect a system that rewards engagement to enhance a long-term brand advocacy. Build brand consumer journey, build and optimize automated, multi-channel journeys, repeat & retention windows, birthday/ gifting occasion, and post-consultation follow ups in line with channel mix. 3

Data Insights & Consumer Understanding Analysis CRM databases, build brand data intelligence to generate actionable insights on consumer behavior, lifecycle stages, and purchasing patterns. Conduct regular analysis of campaign performance, customer lifetime value, and ROI; provide recommendations for optimization. Enhance data infrastructure, automation, and reporting capabilities

4. Cross-Functional Collaboration Work closely across regiona

Apply for this role on LVMH’s official careers site.