China Omni-Retail Senior Manager

About this role

China Omni-Retail Senior Manager Published on 05.25.2026 Bulgari 数字化/电商化/电商 Reference: TP03416 Add to favorites Open Share Place of employment : 上海, Chinese Mainland Contrat type : 办公室职位 Work mode : 全职 Salary : To be negotiated Apply POSITION Position MISSION STATEMENT The Omni-Retail Senior Manager will be responsible for the strategic orchestration of our digital commerce touchpoints. Your mission is to define the unique value proposition of each channel (Official Website, WeChat, Tmall, and JD) to ensure they complement, rather than compete with, our physical boutiques. You will lead the Omni-Sales evolution, ensuring that luxury hospitality is maintained across every digital touchpoint while driving healthy, sustainable growth

MAIN RESPONSIBILITIES 1. Channel Architecture & Positioning Lead the E-Commerce strategy aligned with maison priorities and market opportunities. Strategic Roadmap: Define the "Reason for Being" for each digital platform within the China ecosystem

Ensure each channel targets the right consumer segment and serves a specific purpose in the omni-journey Balanced Growth: Monitor and optimize e-commerce penetration. Ensure that digital growth enhances brand equity and drives high-value traffic to physical boutiques. 2

Traffic Acquisition & Customer Engagement Elevate the Customer Service function from transactional support to "Digital Clienteling." Define service protocols that mirror the in-store experience. Traffic Acquisition & Conversion: Drive digital traffic with strategic planning on TA segmentation via performance media, SEO/SEM and platform collaborations. Growth through Service: Leverage service touchpoints to capture client data and preferences, feeding insights back to the CRM team to drive personalized outreach

Clienteling Tools Integration: Empower customer service ambassadors with the tools to close sales or bridge the gap to an in-store private client advisor. 3. Omni-Touchpoint Excellence Holistic Operations: Oversee the op

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