Channel Specialist - Direct Marketing

About this role

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities

Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting

Growing together. The Channel Specialist - Direct Marketing is an offshore execution role responsible for day-to-day delivery of 1:1 communications across email, SMS, and direct mail for B2B, B2C, and Provider audiences. Reporting to the Channel Lead - Direct Marketing (Offshore), this role turns approved strategies, calendars, journeys, and templates into accurate, compliant, and optimized sends, ensuring audit-ready operations, reliable performance signals, and continuous improvement within defined guardrails

Primary Responsibilities: Content Assembly & Readiness Execute 1:1 direct marketing content (email, SMS, direct mail) against approved channel plans and calendars Partner with creative teams to assemble copy, assets, and templates; maintain brand-safe tone and accessibility standards Build and maintain content components (modules, snippets, dynamic blocks) with clear version control, tagging, and reuse conventions Workflow Orchestration & Quality Assurance Set up and QA campaigns and journeys, including audience selection, personalization rules, links/UTMs, fallbacks, and deliverability checks Steward approvals routing and documentation; ensure audit-ready records for all sends Run pre-send QA for copy accuracy, disclosures, alt text, accessibility (ADA), suppression lists, and consent adherence Channel Operations & Optimization Manage day-to-day send execution, scheduling, cadence, and format/versioni

Apply for this role on UnitedHealth Group’s official careers site.