CAA Cluster Lead
Visa · Almaty, Kazakhstan
Full-time Posted 4 days ago
About this role
About Us Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters – to you, to your community, and to the world
Progress starts with you. Job Description The Director will lead marketing strategy, planning and implementation for the CAA Markets, working closely with internal and external stakeholders to ensure that marketing priorities support and align to business goals. The role will report into the Head of Marketing for CISSEE
He/she will have responsibility for overseeing local Visa marketing teams and agency partnership order to maximize Visa’s performance in the key areas of revenue generation, transactions, payment volume and market share growth, PCE penetration and merchant acceptance - across both the physical and card-not-present (digital) environments. Lead the development of key marketing initiatives including those that drive Visa payment Volumes in CAA, support product platforms, cross-border transactions/payment volumes, promotional/sponsorship initiatives, with special focus on supporting key strategic platforms (Premium, Cross-border), Direct and manage country level marketing investments, ensuring full assessment and prioritization of country marketing strategies and plans against business and marketing objectives, and most directly help drive profit and revenue. Lead and drive the value that the Visa Marketing team delivers for its clients (both issuers and merchants) to drive value for both Visa and our partners, with a key focus on delivering Value Added Services through Value-in Kind marketing
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Apply for this role on Visa’s official careers site.