Business Manager, Integrated B2B
Samsung · Mapletree Business City, On-site, Singapore
Remote Posted 4 days ago
About this role
Position Summary Role and Responsibilities Role Summary: Drive innovation and market growth by leading the development and execution of strategic marketing plans for the Singapore Integrated B2B Business, collaborating with local and global teams. [Sales management]Manage the mid and long term sales strategy setting. [Account management] Manage the mid and long term relationship with accounts and set the cooperation strategy that is aimed at benefiting both parties
[Marketing sensing] Analyze competitors and market trends and report on it regularly. [Demand projection] Project demand to ensure that there is not setback to supply. [Business development] Develop new accounts and business opportunities
Role Responsibilities: Lead, inspire, and collaborate with local and global teams to develop a marketing plan that aligns with business objectives and drives innovation for the Singapore Integrated B2B business. Develop marketing strategies by continuously identifying opportunities in product range, pricing, channel activations, retail, and media. Implement IntegratedB2B strategies by effectively influencing and collaborating with local and global teams to ensure alignment with local strategies and timely delivery of requirements
Gain deep insights into the Integrated B2B market through market analysis and consumer insights, translating them into actionable plans for short-term activations and long-term product development, through communication with HQ. Develop strategies aligned with business goals (P&L/sell-out), create integrated marketing plans, and lead local and global stakeholders in execution. Act flexibly and swiftly based on KPIs, managing and prioritizing the use of the marketing budget, and leading the team in building integrated new product launch campaigns
Demonstrate a thorough understanding of technology and translate it into a clear communication strategy with defined RTBs (Reason To Believe) and messaging priorities tailored for the market. Develop
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