Brand Manager ZYN - Launches
Philip Morris International · Stamford, Connecticut, United States
About this role
<div><div><div><p>Be a part of a revolutionary change! </p><p> </p><p>At Philip Morris International (PMI), we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. </p><p> </p><p>With huge change, comes huge opportunity
So, if you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Our success depends on people who are committed to our purpose and have an appetite for progress. </p><p> </p><p>Our beautiful HQ in Stamford, CT is just steps away from the Stamford Metro-North Train Station and easily accessible from NYC
</p><p> </p><p>This position sits with our Swedish Match affiliate.</p><p> </p><p>The Brand Manager works in close coordination with the Sr. Manager (ZYN) and cross‑functional partners to lead the development and execution of major product launches (approximately two per year). This role is responsible for end‑to‑end launch ownership, including core packaging development, launch campaign strategy, and creation of foundational toolkits for indirect retail execution
The Brand Manager ensures launches are on‑strategy, on‑time, and effectively briefed to the CE&A team for downstream activation.</p><p> </p><p>Your ‘day to day’:</p><p> </p><ul><ul type="disc"><li>Lead end‑to‑end execution of approximately two major product launches per year, partnering cross‑functionally to ensure on‑time, on‑strategy delivery.</li><li>Own core packaging development for new launches, including design, claims, approvals, and operational handoff.</li><li>Develop the core launch campaign, including positioning, messaging, and foundational creative assets.</li><li>Create and deliver a basic launch toolkit for indirect retail execution and clearly brief handoff to the CE&A team.</li><li>Manage launch budgets, timelines, and key deliverables across internal and extern
Apply for this role on Philip Morris International’s official careers site.