BoatUS Digital Marketing Program Lead
Geico · VA Springfield Office, Hybrid, United States
Remote Full-time Posted 4 days ago
About this role
Why Join GEICO? At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide
Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers
The BoatUS Digital Marketing Program Lead is responsible for executing and overseeing the day-to-day management and optimization of digital and traditional media campaigns. The Digital Marketing Program lead plays a hands-on role in campaign execution to ensure campaigns are delivered on time, on budget, and to performance expectations. The Digital Marketing Program Lead manages ongoing relationships with agency partners and internal marketing teams
This role upholds best practices, maintains agency accountability, and delivers performance insights consistently to drive measurable business outcomes. Key Responsibilities Campaign Management & Execution Execute and oversee paid media campaigns end-to-end across paid search, paid social, display, and programmatic channels. Translate high-level paid media strategies into actionable plans for agency partners
Manage day-to-day relationships with media partners, ensuring alignment on objectives, campaign execution, deliverables, and compliance with BoatUS brand standards. Coordinate campaign launches with internal teams and external vendors, ensuring seamless workflows and accountability. In coordination with leadership, oversee budget pacing, reallocations, and reporting to maintain efficiency and prevent overspend
Traditional
Apply for this role on Geico’s official careers site.